Retailing 123! Its all about Retailing and Basics of Retailing

Basic Elements of Modern Retailing

Retailers serve as intermediate between the manufacturers/ traders and customers. Modern Retailing encompasses following elements:

1. Customers
2. Products
3. Display of merchandize
4. Advertising and Communication
5. In-Store experience
6. Pre-Sales Service
7. Post-Sales Customer Service
8. Online Presence
9. Back-end Operations Management.